Why You Shouldn’t Invest in “Pre-Made” Course Content

You’re probably wondering, “What do you mean by a pre-made course?” or maybe not because you are here, reading this post. First, let me clarify that I’m not talking about slide decks or workbook templates; I’m talking about a course and curriculum that is pre-made for you to sell to your audience (or almost completely pre-made). 

The MRR, PLR, AI-generated content in the digital space is what I’m referring to — and anything that’s in the same line of thought.

It’s not what you need, it’s not what your audience needs and it’s not going to be what allows you to scale your impact and income long-term — and 99% of the time, it’s not really an ethical way to run your business.

This is my “hot take.”

What is Pre-Made Course Content?

Before we get any further, I want to share exactly what pre-made course content is and how it’s referred to online. The most popular three are:

• AI-Generated Courses: When you rely on AI to put your course together, essentially copy-and-pasting content from ChatGPT with little to no editing or prompting with your own information and putting it into your course (or using an AI course generator).
• Private Label Rights (PLR): Digital products created and sold by others to you that you can customize to your branding and resell as your own.
• Master Resell Rights (MRR): Often permitted to resell the product as your own but not modify it (aka you can’t make it your own, aka the MLM of the marketing world).

Pre-made course content is not limited to these three, but they are the most common in the space (and the ones you need to steer clear of).

Why You Don’t Need it

I get the time saved and the potential profit is attractive, but it’s not worth it in the long run — you’ll lose the trust your audience has in you (and more).

Let me put it this way: imagine if your idol — or anyone you look up to — launched a course that sounds perfect for you. It’s in your budget, the timing is just right, and it’s about something you desperately want support and made by someone you trust. So, you buy it. 

But, as you’re working through the course, you notice that some things aren’t lining up. What the course teaches doesn’t align with the values and tips your idol’s been sharing over the last few months — in fact, it doesn’t sound anything remotely like them.

And now you’ve purchased a course, and not only is it nothing like the person you trusted, but you’re also not getting any results. You’re not experiencing the transformation promised. How would you feel?

That’s exactly what it’s like when you use and sell a pre-made course to your audience. And then, when you finally have the time to commit to creating the signature course of your dreams, no one wants to buy. 

You have the expertise to share in a course, and it’s worth waiting for to make sure you do it right and provide literal life-changing student transformations.

My Hot Take: Creating Your Own Course

This shouldn’t be a hot take, but for some reason, it is: you should take the time to create your own course instead of investing in pre-made course content. 

Original, high-quality course content will help you scale, showcase your expertise, and build your brand as the authority in your niche. It will prove that you care about your student transformations and how you provide value to your audience and community.

Take your first step by joining my free workshop, “3 Steps to Create More Impact & Income with an Online Course.” → Access now!