Whether you know it or not, you probably already know what a slide deck is—you’ve just never heard it called a “slide deck.”  But, as a business owner and educator (or business owner considering stepping into the role of “educator” to expand your offer suite), a slide deck is one of the most important tools […]

One of the most common mistakes I see educators make in the online space is spending too much time on making slide decks look good and not enough time on making sure they’re helpful and engaging to their students. And while your deck should be on-brand and visually appealing, “looking good” is just as much […]

Whether you’re building an online course because you had an idea that deserved to make it out of your Notes app or because you’ve booked out your calendar, there are a few things you need to know. For one, your students don’t need to know everything you know (however tempting it may be to share)—and […]

When dropping your course ideas in your Notes app or dreaming up your slide decks, the last thing you’re probably thinking about is how engaging your course is — at least, not often in the sense you should be. An “engaging” course is one that focuses on adult learning and is designed to help provide […]

If there’s one thing you need to know about creating a course (or really any digital product, for that matter), it’s that it all starts with one thing: a curriculum. Your curriculum is the literal backbone of your course content — it’s the guide to how you’ll structure your course, what you’ll mention in your […]

Curious about curriculum? You’re in the right place! A curriculum is the backbone of any offer outside of your one-on-one work. It’s the answer to the “what goes where” question that pops up any time you create a course, digital product, group coaching program, masterclass… you get the idea! However, building your offer (or offer […]

Contrary to popular belief, service providers can create and sell a successful course, too — you don’t have to be a coach. Still, you might be thinking, “Why would I spend time creating a course when I can work with a client 1:1 and make more?” To answer your question, first consider how many clients […]

If you’ve spent some time — really, anytime at all — in the online business space, then there’s a 99.9% chance you’ve come face-to-face (or rather, screen-to-face) with a Masterclass.  A masterclass is a live or pre-recorded video hosted or created by an expert in the industry speaking on a particular problem or topic. Masterclasses […]

I see a lot of debate around what the best tools of the trade are when it comes to course creation — and as a course creator and learning specialist, I thought it was time to put my recommendations out there with the rest of them. You might be surprised by how “simple” some of […]

If you’re in the online space, you’ve probably heard the term “evergreen” when it comes to marketing, scaling, growing — all the things. But, what they normally don’t share is the work it takes to create something evergreen (one that offers the “passive” income they’re promoting with it).  The process may look different depending on […]