As a therapist, you’ve likely thought about creating a course — especially if your client load is full (or you have a waitlist). But you’re stuck on one thing: a course doesn’t replace therapy, so what’s the purpose?  And, as with any business, a course serves a specific space in your offer suite. It can […]

You’ve been thinking about it for months (maybe even years), but it’s finally time: you’re launching a course for your online coaching business! You’ve seen other coaches do it, you know you have the expertise, the problem is… you don’t know where to start. The good news is that coaches (like you) are perfectly positioned […]

One of the biggest myths about courses is that they’re the key to “passive income.” Why? Because “passive income” in itself is a myth — it’s not real. Even the most passive income needs occasional check-ins and upkeep. At least, it does if you want people to continue investing in your offers. Before You Create […]

Every offer you create has a level of accountability. Your courses, your masterclasses, your group programs — sure, the level and involvement of the accountability offered changes, but it’s still there. But when it comes to self-paced courses, it’s hard to balance tasteful (and required) accountability with pushiness and pressure. That being said, here’s how […]

When it comes to online course creation, there’s one common misconception I absolutely can’t stand: learning styles.  Learning styles are different ways individuals prefer to understand, process, and retain new information — and there’s a new “model” for it every other time you go to Google.  And sure, it’s interesting information to have (just like […]

Picture this: you’re recording your course content, staring at a slide that looks more like a book page than a visual aid. There are paragraphs of text crammed into every corner, bullet points that go on (and on, and on) forever, and you find yourself literally reading word-for-word from your slides during your presentation…. That’s […]

Whether you know it or not, you probably already know what a slide deck is—you’ve just never heard it called a “slide deck.”  But, as a business owner and educator (or business owner considering stepping into the role of “educator” to expand your offer suite), a slide deck is one of the most important tools […]

One of the most common mistakes I see educators make in the online space is spending too much time on making slide decks look good and not enough time on making sure they’re helpful and engaging to their students. And while your deck should be on-brand and visually appealing, “looking good” is just as much […]

Whether you’re building an online course because you had an idea that deserved to make it out of your Notes app or because you’ve booked out your calendar, there are a few things you need to know. For one, your students don’t need to know everything you know (however tempting it may be to share)—and […]

When dropping your course ideas in your Notes app or dreaming up your slide decks, the last thing you’re probably thinking about is how engaging your course is — at least, not often in the sense you should be. An “engaging” course is one that focuses on adult learning and is designed to help provide […]