7 Digital Product Ideas for Service Providers

As a service provider, you know your time is valuable — and it’s also a ceiling. There’s only so much time you can spend (or are willing to spend) managing clients, filling your calendar with calls, and, essentially, handing over your time freedom. What’s your first thought? Digital products.

Well, digital products and raising your prices (which often go hand in hand), but that’s a conversation for another day (DM me on Instagram if you want to have it today; I’m down). Creating a digital product is a great opportunity to generate additional revenue, make a bigger impact, and reach more clients without increasing your hours.

To be clear, there’s no such thing as passive income — so if you’re here for a digital product you can create, smack a sales page on your website, and just watch the money roll in, you’re SOL. I can share some amazing ideas for utilizing your curriculum (the actual, structured, valuable information that goes into a product).

Here are some of the best digital product ideas for service providers:

#1. Webinars, Workshops, and Masterclasses

Webinars, workshops, and masterclasses are my favorite ways to share information in bite-sized chunks (if you couldn’t tell by my free workshop, “3 Steps to Create More Impact & Income with an Online Course”). Another example would be a wellness coach offering a website on “Mindful Living for Entrepreneurs.”

These are great options for service providers because they can be reused or resold multiple times after recording your video once.

#2. EBooks or Guides

If you’re looking for a way to deliver an in-depth walkthrough or break down a specific topic related to your service, an eBook or guide is one of the ways to go (personally, I always prefer templates — see #6 for why). For example, if you’re a financial consultant creating a digital product, you could write an eBook on “Financial Planning for Small Businesses.”

EBooks and guides are easy to produce and distribute while offering a high value to clients and customers. Many service providers are attracted to them because you can easily go back and update sections of your book in your editing program (like Canva) instead of updating slide decks and re-recording your entire presentation.

#3. Memberships 

Memberships are interesting digital products, and they are highly profitable (thanks to your higher level of involvement without the time commitment of a client), but they can also be time-sucks.

Memberships require constant upkeep, and if you offer a community aspect, you’re required to attend, too. Still, it works because customers pay for continuous access to an ever-growing library. A business coach offering a resource hub for entrepreneurs is an example of a membership. 

Pssst… This is where assessments are crucial!! Data is an essential part of a good (great) membership!

#4. Exclusive Newsletters/Subscriptions

Kaili of Reveal Studio Co’s Social & Sales Subscription is a fantastic example of this. She hosted a three-month exclusive newsletter sharing prompts, freebies, and resources sent directly to inboxes at the beginning of the month (it’s no longer open, but if you want to check out some of her other resources, just click here).

Not only was it relatively low maintenance, but it also had a low production cost (everything was delivered via your email marketing platform). It has an extremely high perceived value for subscribers, building trust and leading to more conversions for the rest of your offer suite.

#5. Checklists

Or cheat sheets, whatever you want to call them. Essentially, there is a quick-reference tool that simplifies a process. For example, a fitness trainer offering a meal planning checklist or my Course Creation Checklist.

Checklists and cheat sheets are favored because they’re easy to create and offer as freebies or low-priced introductory offers to attract new leads.

#6. Templates

Most service providers can offer templates of some kind — you just need to think a little creatively. For example, designers can offer website templates, copywriters can offer copy templates, and systems strategists can offer Dubsado, Airtable, or Asana templates.

Templates are potentially time-consuming (okay, nine times out of ten, they’ll be time-consuming), but they save so much time for clients and customers who want quick solutions without custom services. 

The only exception is if you’re already using the templates for your clients, you just need to put them into a marketable, digital product offer!

#7. Courses

Last (but not least) on the list: Courses!

If we haven’t officially met, I’d love to introduce myself. I’m Lauren, a learning specialist and course creator. Therefore, it shouldn’t be surprising that courses – full-size and miniature alike — are among my favorite digital product ideas for service providers.

Courses allow your clients and students to learn at their own pace without needing your direct involvement. I say directly because you still have to monitor student’s progress and make sure they are, in fact, getting the transformation you designed it for!

If your goal is to scale beyond one-on-one and start building out your offer suite, I’d love to invite you to my free workshop on Oct. 17th. Click here to learn more!